- Banner ads bring potential
customers to within just one click from additional info about your business or products
- Most businesses have passive web
strategies. They build a site and assume that eventually
customers will magically find it. Typically, that
doesn't happen. "If you build it, they will
come" works in the movies, but not the Internet. A properly placed banner
ad is one cost effective way to drive customers to your
website, turning it into a "pro-active" tool for
your business, and placing your
information and link squarely in front of your customer base.
- Banner ads are trackable.
Ever wonder how many people really read your newspaper
advertisement and thought more about it? You'll know
that with a banner ad. Not only will you see how many
times the page was viewed, but you'll also have access to customer response
stats such as click through rates.
- Name recognition is extremely
important in any business. Even viewers who don't click
through on your banner ad will be exposed repeatedly to your
name, in context with your business message.